For the next eight weeks of their lives, they will be subjected to three extreme cultural challenges per week that will test their skill, courage and determination – such as eating smoked sheep’s head, passing a Norwegian ice driving course in Lillehammer and learning a traditional Norwegian dance.
For each challenge a contestant wins, another branch will grow on their family tree with a short vignette about a long-lost family member.
During the program, they are only allowed to eat Norwegian food. Any access to American newspapers and television is denied – not even telephoning or e-mailing home is permitted. To break these rules is to risk elimination, but when a contestant performs well, they can earn prizes such as a phone call home, an episode of their favorite TV show or a hamburger and French fries.